Final Call: Matte Black & More — Up to 70% Off
Quality Score
8.2/10
Brand Voice
8
Conversion
8
Compliance
9
AI Feedback
Strong email that handles clearance with genuine brand authenticity rather than typical discount desperation. The 'scarcity as craft' framing — 'small-batch production means when we move on to new designs, the originals don't come back' — is perfectly aligned with brand guidelines and feels honest rather than manipulative. The subject line is understated and curiosity-driven ('Styles we're retiring') without resorting to forbidden pressure language. The sensory future-pacing paragraph ('Picture yourself at the next festival in something nobody else can get anymore') is well-executed and evokes both exclusivity and self-expression. The quality anchoring (handcrafted in San Diego, lifetime warranty) before mentioning the discount is smart — it frames these as valuable pieces at a better price, not cheap clearance. Minor issues: (1) The preview text 'once they're gone, they're gone' borders on pressure language — it's not explicitly forbidden but flirts with the FOMO-through-pressure territory the brand wants to avoid. (2) The phrase 'this is the moment' in paragraph two has a subtle urgency push that slightly contradicts the 'no pressure' ethos. (3) The email could benefit from one more sensory word from the brand lexicon — 'shimmer,' 'glow,' or 'flow' — to strengthen the voice signature. (4) The closing line about 'recycled fits' is a nice dig at fast fashion competitors but could feel slightly judgmental toward the reader's peers rather than purely celebratory of the reader's individuality. Overall, this is a well-crafted clearance email that maintains brand dignity while still driving action.
Strategy
There are 33 D-tier and 189 C-tier products with minimal or zero monthly sales sitting in inventory. Since no emails have gone out in two weeks, a clearance bundle is a low-risk, high-value second touchpoint this week that won't cannibalize the festival campaign. Bundling these as deep-discount deals helps recover margin and clear warehouse space before the spring festival rush.
Recipients
~0
Rejection Reason
Missing product images — regenerating with synced Shopify images